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I SEE HEALTH APP
by Bárbara C. Plasencia Lietro

OBJECTIVE

To build a medical app from scratch to the final result for the visually 

impaired, blind, and persons who need guidance using medical apps. 

ROLE

Perform competitive analysis, User personas, Business 

Requirements, Mobile First and Responsive Design, 

Information architecture & User Flows, Usability Testing, Mind Maps.

TOOLS 

Adobe XD, 

Photoshop, 

InDesign, 

Optimal Workshops,

Voiceflow.

TIMELINE

6 months

Users can access personal health history and medical and healthcare professionals, make appointments with a doctor, search for health-related activities,  and purchase items such as gadgets, accessories & clothing. 

PROBLEM

Many users suffer from visual impairment and need voice assistance while using an APP.  They struggle to find their medical exams and history and have difficulties accessing hospitals and can not get out of their homes to do their exams.

SOLUTION 

An App that has voice guidance at all moments.  Will keep all history 

and medical reports accessible to worldwide doctors and hospitals.

Users will have the option of doctor home assistance and having online consultations/monitoring & check-ups through medical devices.

COMPETITIVE ANALYSIS 

and UX ANALYSIS

I looked for HEALTH APPS for the visually impaired, blind, and users, that 

need assistance achieving their tasks. There wasn’t any competition! 

So I analyzed two medical health apps and one shop app to find its “Prompts” 

and “Points of Friction” to see what I could use and implement in the different 

sections of our future medical Health related App.

After analyzing them, I knew what they 

were lacking, and what we couldn’t miss in ours.

Doctors’ cards should have more information for the users, including their gender, and should contain big readable fonts. Minimize workload, add audio guidance, and add wearable applications. An App that comes in many languages and even tells you the languages that your doctors speak.

I should create a filter with much more options and users should be able to add Doctors to their favorites.

An app that is Accessible through gadgets such as the I-watch from Apple and has connectivity to the Apple feature “Medical ID”, which is a complete profile of your 

primary medical records and beneficial to first responders or paramedics.

To have a connection to audio platforms such as Siri, Alexa, and similar.

For security and to keep all your data and privacy secure, implementation 

of a password and or Face ID to enter the app.

An App where you could go back and forth and not get lost

I created surveys and interviews

SURVEY INSIGHTS

80% do not receive ONG or government benefits.

  Our APP will include ONG Health-related activities and plans for the 

users.

100% Shop online with help of family or friends. 

Our App will have voice assistance so they can shop by themselves.

100% are frustrated using a health-related APP. 

Make intuitive, easy paths for the users to achieve their actions and 

Create voice guidance. 

The doctors are not prepared how to treat visually impaired people. Even talking to their friends instead of directly to them. 

Create a “Seal of Quality” for the Doctors on how to treat patients with visual impairment. And this should appear on their card information and filter section. 

Places aren’t prepared for visually impaired people.

Create a “Seal of Quality” for the places on how to prepare places for people with visual impairment. 

I FOUND FRUSTRATION NEEDS AND LIKES

FRUSTRATION: 

The user feels frustrated when visiting a health clinic because of their visual 

impairment.

NEEDS:

I find out that they need to be guided 

directions to clinics and to the doctor’s office door.

FRUSTRATION:

User’s medical records get lost and 

aren’t together in the same place. 

NEEDS:

I find out that they need to have all their medical information together for easy access.

USER RESEARCH ANALYSIS

USER STORIES

• As a user, I want to save and keep my data and clinical history. 

• I want the health specialist to write the reports and upload any clinical history to the system.

• I want to know points of interest and activities for persons like us.

• I want to know about doctors and clinics, especially for impaired persons near me.

MENTAL MODELS

AND USER JOURNEYS

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