Persona: Maya Patel

Maya loves to travel and explore new cultures. She is an avid foodie and enjoys trying new restaurants and cooking at home. Maya is also a fitness enthusiast and enjoys running, practicing yoga, and trying new workout classes.

Technology Usage:

Maya is very comfortable with technology and uses her smartphone and laptop on a daily basis. She is active on social media platforms like Instagram and LinkedIn and uses various marketing and analytics tools in her job.

Goals and Needs

Maya is focused on advancing her career and is always looking for new opportunities to grow and develop her skills. She would like to eventually move into a leadership position within her company. In her personal life, Maya is looking for a partner who shares her interests and values.

Challenges and Frustrations:

Maya sometimes struggles with work-life balance and finding time for self-care. She can also be hard on herself and has a tendency to overthink things.

Environment:

Maya lives in a trendy neighborhood in Chicago and enjoys exploring all the city has to offer. Her apartment is modern and minimalist, with lots of natural light and a small balcony with a view of the city skyline.

Device Usage:

Maya uses both an iPhone and a MacBook Pro in her personal and professional life. She also has a smartwatch and a fitness tracker to help her stay organized and on top of her health and wellness goals.

Communication Style:

Maya is articulate and well-spoken, and is comfortable communicating with people from all backgrounds and levels of seniority. She is professional and polished in her work communications, but also enjoys letting loose and having fun with her friends and family.

Goals:

Maya wants to expand her cooking skills and learn how to make more complex and exotic dishes.

She wants to eat a healthy and balanced diet, with plenty of fresh fruits and vegetables.

Maya wants to entertain guests at home and be able to prepare delicious meals for her friends and family.

She wants to try new restaurants and cuisines and broaden her culinary horizons.

Maya wants to prioritize foods and ingredients that are known to promote brain health and reduce the risk of dementia and Alzheimer’s, as she doesn’t want to experience the same health issues as her mother did when she grows older.

Needs:

Maya needs quick and easy meal options that fit into her busy schedule as a marketing manager.

She needs access to fresh and healthy ingredients that are easily accessible in her city.

Maya needs cooking resources, such as cookbooks and online recipes, to help her learn new cooking techniques and recipes.

She needs to be able to find restaurants and food delivery options that align with her dietary preferences and restrictions, and that also support brain health.

Maya Patel’s Goals and Needs Towards Food:

To prevent dementia and Alzheimer’s disease in old age, as her mother suffered from it.

To clean her body from bad eating habits of the past and adopt a healthier lifestyle.

To avoid processed foods and consume more natural, organic, and locally-sourced products.

To reduce her sugar intake and consume more nutrient-dense foods, such as fruits and vegetables.

To cook more at home and experiment with new healthy recipes.

To find healthy alternatives for her favorite comfort foods, such as desserts and snacks.

To improve her gut health by consuming more probiotics and fiber-rich foods.

To keep herself hydrated by drinking plenty of water and herbal teas.

As a user, Maya Patel prefers meals that are:

Low in sugar and trans fats, and high in fiber and protein.

Made with fresh, natural, and locally-sourced ingredients.

Rich in nutrients and antioxidants to support brain health and prevent dementia.

Flavorful and satisfying, but not too heavy or greasy.

Easy to prepare and cook, but also adaptable for experimentation and creativity.

Include a variety of different cuisines and flavors from around the world.

As a person, Maya Patel values the following principles in her food choices:

Food should be nourishing, healing, and beneficial for the body and mind.

Food should be a source of pleasure, joy, and connection with others.

Food should be respectful of the environment, animals, and local communities.

Food should be prepared with care, mindfulness, and love.

Food should be a reflection of one’s culture, history, and identity.

The number of meal choices that would be adequate for the user to get value from the app may vary depending on their preferences and needs. However, a good starting point could be to offer at least 20-30 meal choices for each meal category (breakfast, lunch, dinner, snacks, etc.).

It’s also important to consider the variety of ingredients and cuisines included in the meal choices to cater to different tastes and dietary restrictions.

Additionally, the app could provide options for customizing the meals based on the user’s preferences, such as ingredient substitutions or portion sizes.

Ultimately, the goal should be to provide enough meal choices to keep the user interested and motivated in their healthy eating habits, while also giving them the flexibility to make adjustments based on their personal preferences and needs.

A diverse range of meal options is crucial for the user to get the most value from the app.

Providing both vegetarian and non-vegetarian options will cater to a wider audience.

Offering different cuisines from around the world will add variety and excitement to meal choices.

Meals with different textures, such as creamy or crunchy, will provide a sensory experience.

The option to deliver a packet with ingredients and cook at home will appeal to those who enjoy cooking and want to save time on grocery shopping.

Adding vitamins or powders to meals will provide an added health benefit for the user.

Offering gluten-free or dairy-free options will cater to those with dietary restrictions.

Providing both healthy and indulgent meal options will appeal to a wider range of tastes and preferences.

As a person, Maya Patel values the following principles in her food choices:

Food should be nourishing, healing, and beneficial for the body and mind.

Food should be a source of pleasure, joy, and connection with others.

Food should be respectful of the environment, animals, and local communities.

Food should be prepared with care, mindfulness, and love.

Food should be a reflection of one’s culture, history, and identity.

INTERFACE

As a user, having images and videos available for each recipe would be incredibly helpful in my meal preparation.

As a person who enjoys cooking, I love adding a personal touch to my dishes, and having the option to include music that complements the cuisine I’m preparing would be a great addition to the app.

Including videos that demonstrate different techniques for preparing the dishes would be extremely valuable, especially if they’re presented in an easy-to-follow format.

When it comes to trying new recipes, having a visual representation of what the final dish should look like would be reassuring and increase my confidence in trying new dishes.

Overall, the inclusion of multimedia elements, such as images, videos, and music, would greatly enhance my experience using the app and make meal preparation a more enjoyable process.